The American Flag Football League (AFFL) was founded in 2016 by Wall Street executive and flag football fan Jeff Lewis. The AFFL was officially launched in 2017 and introduced the world to its 7-on-7 style of football. The AFFL organization consists of youth, women’s, and men’s competitions. In addition, the AFFL’s patented “Go Clock” enhances the game of flag football while bringing excitement and instant information to its fans. In 2024, the AFFL introduced men’s professional football to the flag football world. AFFL’s mission is to build a worldwide community united by shared values through the game of flag football, envisioning a time when the most joyous sport in the world will become the largest sport in the world.
3.8
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Media Impressions
93
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Social Interactions
290
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Social Followers
10+
Thousand
Players
Imagine
A SPORT AS SIMPLE AS SOCCER, BUT ALREADY BELOVED BY AMERICANS. ONE WITH THE STAR POWER OF THE NBA, BUT DRAWING FROM A LARGER POOL OF STAR-CALIBER PLAYERS. A GAME AS KID-FRIENDLY AS BASEBALL, BUT FASTER AND MORE DYNAMIC. THIS ISN'T A DREAM SPORT. THIS IS FLAG FOOTBALL. -Natalie Weiner, Bleacher Report
Fast. Fun. Football.
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In the News
The AFFL taps into the energy of one of the fastest-growing youth sports in America.
Entertainment on the national stage
We Believe
Flag football isn’t just growing—it’s evolving, and women are leading the charge. With the rise of collegiate women’s flag, Olympic inclusion in LA28, and elite athletes redefining the game, the AFFL is committed to elevating and showcasing the best women’s talent on the biggest stage.
More opportunities. More visibility. More impact.
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